INTRODUCING DEALER NATIVE
Built in a dealership.
For dealerships.
Dealer Native is one operating system for a John Deere dealership — parts, service, equipment, accounting, payroll, CRM, logistics, IT. It replaces the eight systems you're paying for that still don't talk to each other.
Data. Automation. Visibility. Intelligence. — by Dealers.
The problem
You already know what's broken.
Nobody has to explain this part to you. You've lived it every day since the last conversion.
- 01
Eight systems that don't talk
Parts in one. Service in another. Accounting somewhere else. Payroll on a website nobody logs into. Every seam is a place where work goes to die.
- 02
Double entry, then triple
The same customer typed three times. The same part number keyed into the DMS and the catalog and the invoice. Somebody's whole afternoon.
- 03
Numbers that don't match
The parts report says one thing, the GL says another, and the argument about which one is right takes longer than the fix.
- 04
Waiting until tomorrow to find out about today
Overnight batch. Morning reports on yesterday's business. Decisions made on numbers that were already stale when they printed.
One system
0 modules. One database. One login.
Not a suite of products that share a logo. One platform where the work order, the part, the invoice and the paycheck are the same record.
What it replaces
Cross it off the bill.
One dealer business system takes the place of the software stack you've been paying to hold together.
Example amounts for a mid-sized multi-store dealer. Type your own — nothing here is a quote.
What you'll still pay for
Microsoft 365 or Google Workspace for email and documents, endpoint security, your internet and network hardware, and anything your OEM provides directly.
We'd rather show you a real number than a bigger one.
Built by dealers
Nobody was coming to fix it.
Dealer Native wasn't written by a software company that flew out, sat in on a few meetings, and went home to build what they thought a dealership does. It was written inside a working John Deere dealership, by the people who run one.
Every screen came out of an argument someone was already having — at the parts counter, in the service write-up, at the desk where the month-end close goes sideways. We got tired of waiting on a vendor roadmap that never had our problems on it.
That's the last letter in the name and the whole reason for the rest of it: Data, Automation, Visibility, Intelligence — by Dealers.
- Written where
- On the shop floor
- Tested by
- People running the store
- Answers to
- Dealers, not investors
John Deere, native
It speaks Deere out of the box.
Generic dealer software treats John Deere systems as an export file. Dealer Native integrates with them directly, because the people who built it are the people who file the claims.
Operations Center
Machine and customer data flows both directions, so what the customer sees and what your team sees is the same picture.
JDSC quotes & deals
Build the quote once. Configuration, pricing and the deal move without a second system and a third re-key.
Warranty claims & PIPs
Claims and product improvement programs filed from inside the work order they came from, with the evidence attached.
John Deere Financial
Financing and account activity connected to the deal and the customer record instead of living in a browser tab.
PMLINK parts orders
Order, backorder and receipt status against your live inventory — the counter sees the truth, not last night's copy.
Equipment telematics
Hours, alerts and machine health land on the fleet record and can open service work before the phone rings.
Dealer Native is an independent software company. It integrates deeply with John Deere systems; it is not endorsed by, affiliated with, or an official partner of Deere & Company. John Deere and related product names are trademarks of their respective owner.
For your team
Built for the people
who run the dealership.
Parts, service, sales, accounting, logistics — the people who do the work helped build the tool. Dealer Native is designed for the counter, the bay, the office and the field, not for a boardroom demo.
Tools from this decade
No green-screen terminal. No four windows open to finish one job. Real software on a real device, in the bay or in the truck.
A path you can actually see
Roles, levels and what it takes to move up — visible from day one, not whispered about in the break room.
Training that's part of the job
University is built into the platform. Courses and certification for your role, tracked as you go, on the clock.
One hub for your whole day
Schedule, pay, benefits, time off, tickets and training in one place — not five portals and an email to HR.
Built by the people who use it
This is a dealership writing its own software. If something's broken, the person who can fix it is on the same floor.
Placeholder — team impact
A real story from a parts counter, service bay or office will go here. This block stays empty until we have a genuine quote from the team using Dealer Native.
What's coming
It ships in order. Not all at once.
We'd rather tell you what's real today than promise everything by spring. Check back — this page moves.
Near-term
Core in production
Parts, service, equipment and accounting running a full dealership day, with real-time dashboards on top of them.
- Parts
- Service
- Equipment
- Accounting
- Live dashboards
Next
The rest of the building
Payroll & HR, CRM with the customer portal, logistics and driver mobile, IT help desk, DealerSign and University.
- Payroll & HR
- CRM & portal
- Logistics
- Help desk
- DealerSign
- University
On the horizon
Intelligence on top
Deeper telematics-driven service, forecasting against your own history, and opening Dealer Native to dealerships beyond the one that built it.
- Predictive service
- Forecasting
- Multi-dealer rollout
Placeholder — dealer proof
Dealer quotes, store counts and results will live here once they're real and we have permission to print them. We're not making any up.
The next one is
already being built.
Dealers
See it run.
A walkthrough on your own workflows — the parts counter, the write-up, the close. Or get on the early list and we'll come to you first.
For your team
Give them something that works.
Your best people leave because they're fighting software. Dealer Native is built by the same people who use it, so the counter, the bay and the office finally get tools worth showing up for.